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The Atlanta Hawks and State Farm Arena have named The Home Depot their official home improvement partner in a multiyear agreement. The deal includes arena branding and fan promotions, digital content, College Park Skyhawks rights and community programs focused on youth and career exposure.
The Atlanta Hawks and State Farm Arena have named The Home Depot their official home improvement partner under a multiyear agreement that brings the retailer into arena promotions, team content and community programs. The partnership also covers the Hawks’ NBA G League affiliate, the College Park Skyhawks.
The agreement includes branding and fan experiences across State Farm Arena, including naming rights for the Atlanta Hawks Fan Zone and “Harry the Hawk’s Nest, Built by The Home Depot.” The company’s visibility will also include static and digital signs, the 200-Level Impact Board, LED displays at courtside and on the concourses, and the arena’s digital marquee. The announcement also lists in-game shot-tracking and statistics integrations.
A season-long promotion called “Build the Noise” will distribute hammer sticks at all 41 regular-season Hawks home games and every Hawks playoff home game. The Home Depot will also present the team’s Value Pack ticket offer, its “Built in the G” YouTube series and the roster page on Hawks.com. The agreement’s College Park Skyhawks components include branding, community ticketing and talent appearances.
The community program includes My Dreams Realized, an effort with Atlanta Public Schools to introduce students to construction, design and skilled-trades careers through a Future City Exposure Day and field-based learning. The Community Court Tour will offer summer basketball and fitness clinics for children ages 6 to 16, alongside Saturday Kids Workshop DIY builds. The Hawks will also make an annual donation supporting The Home Depot Foundation beginning in the 2027-28 season.
Arena Promotions and Youth Programs
The partnership combines commercial visibility at Hawks games with programs aimed at fans and young people in metro Atlanta. For the retailer, the deal puts its brand in front of arena visitors through signage, giveaways, ticket offers and team content. For the Hawks and State Farm Arena, it adds a corporate partner tied to experiences inside the venue and community activities outside it.
The community commitments focus on two areas: career exposure for students and youth participation in basketball, fitness and practical building activities. Those programs may give participants opportunities to learn about trades and take part in organized activities, though the announcement does not specify how many students or young people will be reached. The Foundation donation is scheduled to start later than the other listed elements, in the 2027-28 season.
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A Deal Across Hawks Properties
The announcement describes an agreement spanning more than the Hawks’ NBA home games. Its elements cover State Farm Arena, Hawks digital platforms, the fan experience and the College Park Skyhawks, the team’s NBA G League affiliate. The partnership is described as multiyear, but the published report does not provide a specific end date or financial terms.
Some components are tied to the season calendar, including the hammer-stick giveaways at all 41 regular-season home games and each Hawks playoff home game. Other activities, such as the summer court clinics and the school-based career program, are community initiatives rather than in-game promotions. The annual donation to The Home Depot Foundation has a stated start date of 2027-28.
““From dynamic new fan activations to programs introducing local students to high-demand careers, this partnership will deliver immediate energy and long-term value to our community.””
— Andrew Saltzman
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Deal Terms and Program Reach
The announcement does not disclose the partnership’s financial terms, exact duration or a detailed schedule for the activations and community programs. It also does not state how many students will take part in My Dreams Realized, how many clinics the Community Court Tour will hold, or how the partners will measure the programs’ reach and results.
The hammer-stick giveaway is specified for all 41 regular-season home games and every playoff home game, but the number of items available at each game is not stated. The announcement also does not explain the format or launch dates for the arena’s shot-tracking and statistics integrations. The Foundation donation is confirmed to begin in 2027-28, but its amount is not provided.
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Promotions Roll Out During the Season
Fans can expect the listed in-arena branding and activations during Hawks games, including the “Build the Noise” giveaway at the scheduled regular-season home dates and playoff home games. The partnership also names the Value Pack ticket offer and Hawks digital content as part of the agreement, though the announcement gives no individual launch dates for those features.
Community programming includes student career exposure through Atlanta Public Schools and summer clinics and DIY builds for youth. The partners have not published a full calendar or enrollment details in the source announcement. The Hawks’ annual contribution to The Home Depot Foundation is slated to begin in the 2027-28 season.
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Key Questions
What is the new Hawks and Home Depot partnership?
It is a multiyear agreement naming The Home Depot the official home improvement partner of the Atlanta Hawks and State Farm Arena. It includes arena branding, fan promotions, digital content and community programs.
What will fans see at Hawks games?
The partnership includes branding around State Farm Arena and the Hawks Fan Zone, plus the “Build the Noise” hammer-stick giveaway at all 41 regular-season home games and every Hawks playoff home game. The Home Depot will also present the Hawks Value Pack ticket offer.
What community programs are included?
My Dreams Realized, developed with Atlanta Public Schools, introduces students to construction, design and skilled-trades careers. The Community Court Tour pairs youth basketball and fitness clinics for ages 6 to 16 with Saturday Kids Workshop DIY builds.
When does the Home Depot Foundation donation begin?
The Hawks’ annual donation supporting The Home Depot Foundation is scheduled to begin in the 2027-28 season. The announcement does not state the donation amount.
Were the financial terms disclosed?
No. The announcement describes the agreement as multiyear but does not disclose its financial terms or exact duration.
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