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Matic has released the Serene, a new robot vacuum that the company says runs at 52 decibels on its highest suction setting. It costs $1,695, $200 more than the current original Matic, while existing owners will be able to request a hardware upgrade in early 2027 for the difference between their original purchase price and the Serene’s price.
Matic has launched the Serene, its first new robot vacuum model since its 2023 debut, with a company-stated noise level of 52 decibels at maximum suction and a price of $1,695. That is $200 more than the current original Matic, which will remain on sale, while existing owners can request a hardware upgrade in early 2027.
The central change is a new hardware stack designed to reduce noise without requiring the vacuum to drop to a lower-power setting. Matic says the Serene reaches 52 decibels at its highest suction level, which the company compares to the sound of a running refrigerator. The original Matic is rated at 55 decibels on its highest setting. Those figures come from the company; independent testing of the Serene has not yet been published in the source report.
Matic cofounder and president Mehul Nariyawala told The Verge that the product is aimed at people “who are extremely noise sensitive.” He described the Serene as “exactly the same Matic” beyond the noise reduction. The source report says the new model is available now, and Matic will continue selling the original at $1,495.
Current owners will be able to request a Serene hardware upgrade for their existing machine in early 2027. Matic says the upgrade will cost the difference between the customer’s original purchase price and the Serene’s $1,695 price. That means the amount could vary: the report notes that someone who bought the original for $1,095 at launch could face a $600 upgrade charge.
Quieter Cleaning Without Lower Suction
Noise affects whether people are willing to run a robot vacuum while they are at home. A machine that interrupts calls or conversations may be turned off before it finishes cleaning, undermining the convenience it is supposed to provide. The Serene’s pitch is that owners can use maximum suction at a lower stated noise level, rather than choosing a quieter mode that reduces cleaning power.
The change is limited but may matter to people who work from home, share space with others, or are particularly sensitive to household noise. The reported drop from 55 to 52 decibels is three decibels, but what that feels like in everyday use will depend on the room, flooring, distance and other sounds. A full product review and independent measurements were not available in the source report.
The price makes the improvement a notable purchase decision. Customers are paying $200 more than the current original model for a machine that the company describes as otherwise the same. The upgrade program also gives existing owners a way to get the new hardware, but the cost is tied to what each owner originally paid, so some may face a substantially larger bill than others.
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Matic’s First New Model Since 2023
Matic introduced its original robot vacuum in 2023. Unlike the disc-shaped, lidar-based robots common from brands such as iRobot, Roborock and Dreame, Matic uses a different form factor and navigation approach. The source report describes the machine as taller than many robot vacuums, with its dust bag and water tank carried on the unit rather than housed in a large dock.
When developing the original machine, Nariyawala told The Verge the company focused on problems he called the “seven deadly sins of robot vacuums,” including noise and robots getting stuck or trapped under furniture. The Serene addresses the noise issue through new hardware, according to the company, rather than a new overall design or a broader set of features.
Robot vacuums commonly offer quieter settings, but the report says those modes usually reduce suction. It puts many models at about 55 to 60 decibels in quiet mode and closer to 70 decibels at high power. Those are broad figures cited in the source report, not a direct test of the Serene against competing products.
Independent Noise Tests Still Pending
The Serene’s 52-decibel rating is a company claim in the source report. The testing method, measurement distance and conditions are not specified there, so it is not yet possible to compare that number precisely with readings from other robot vacuums or determine how consistently it applies across different rooms and surfaces.
The source report says a full review is planned, but it does not provide hands-on test results for the Serene. It also does not specify the exact process, eligibility rules or timing within early 2027 for owners seeking the hardware upgrade. The report describes the price as the difference between the original purchase price and $1,695, but customers may need to confirm the terms with Matic.
It also remains unclear whether the quieter operation changes battery life, cleaning performance, maintenance needs or any other practical aspect of ownership. Matic’s description that the Serene is otherwise the same as the original does not substitute for independent testing of those details.
Review and Owner Upgrade Details
The Serene is available now at $1,695, and Matic says existing owners can request the hardware upgrade in early 2027. Owners considering that option will need to check the company’s instructions and confirm their individual upgrade cost, based on what they paid for their original Matic.
The next useful evidence will come from independent testing of the Serene’s noise level and cleaning results. The source report says a full review is forthcoming. Until those tests are published, buyers have the company’s stated specifications and price, but not a verified comparison showing how much quieter the machine is in typical home use.
Key Questions
How much does the Matic Serene cost?
The Serene costs $1,695. The original Matic remains available for $1,495, according to the source report.
How quiet is the Serene?
Matic says it operates at 52 decibels on its highest suction setting, which the company compares with a running refrigerator. The figure has not been independently verified in the source report.
Can current Matic owners upgrade?
Yes. Matic says owners can request a Serene hardware upgrade in early 2027. The stated price is the difference between the owner’s original purchase price and $1,695.
Does the Serene have other new features?
The source report identifies noise reduction as the key change. Nariyawala told The Verge the Serene is otherwise “exactly the same Matic.”
Has the Serene’s performance been independently tested?
The source report did not include independent test results. It said a full review was forthcoming, so real-world noise and cleaning performance remain to be assessed.
Source: theverge.com
