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Ace Retail Group announced plans for a Westlake Ace Hardware at 99 Old Sugar Creek Road in Fenton, Missouri. Remodeling is scheduled to start in early 2027, with a soft opening anticipated for summer 2027; the company currently operates six Westlake stores in the St. Louis area.
Ace Retail Group plans to open a new Westlake Ace Hardware in Fenton, Missouri, adding a seventh store to its St. Louis-area operation. The retailer says remodeling at the former Goodwill building at 99 Old Sugar Creek Road is scheduled to begin in early 2027, with a soft opening anticipated for summer 2027.
The planned store will occupy a free-standing building of about 12,500 square feet, including approximately 11,000 square feet of retail space. The site has a large parking lot and access from New Sugar Creek Road, according to the report by Hardware Retailing. The building formerly housed a Goodwill store.
Ace Retail Group announced the project on October 29, 2026. The company currently owns and operates six Westlake Ace Hardware locations in the St. Louis area: Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. Fenton would extend that local network into another suburban community in the greater St. Louis region.
The company has outlined a projected schedule rather than a completed opening date: remodeling is scheduled for early 2027, and a soft opening is anticipated for summer 2027. The source does not give a specific date for either milestone or further details about staffing, store services or product selection.
A Seventh Store for St. Louis
The Fenton project would give area residents another nearby hardware retailer and broaden Ace Retail Group’s presence across the greater St. Louis market. The source describes Fenton as a suburban community with about 28,000 area residents; the store’s planned location and parking may make it accessible to customers seeking supplies and advice for household projects.
For the company, the announcement represents a planned expansion of an existing regional footprint rather than its first area location. Whether the store draws customers from the six current locations or serves a distinct part of the market is not stated. The announcement also does not describe projected job numbers, investment costs or expected sales, so the scale of the business impact cannot yet be measured from the available information.
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The Fenton Site and Existing Network
Ace Retail Group operates Westlake Ace Hardware stores in six named St. Louis-area communities: Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The planned Fenton location would add to that list, placing the retailer in a community the report identifies as part of the greater St. Louis area.
The chosen site is at 99 Old Sugar Creek Road, in a former Goodwill building. The reported floor area is about 12,500 square feet overall, with roughly 11,000 square feet intended for retail use. The report says the property has a large parking lot and access from New Sugar Creek Road, details that describe the location but do not establish what specific services the new store will offer.
Hardware Retailing reported the announcement on October 29, 2026. Its report identifies a planned remodeling period and an anticipated soft-opening season, but gives no further construction or permitting timeline.
““We’re excited to bring the Ace Helpful Promise to Fenton.””
— Bob Massengill, president of Ace Retail Group
Opening Schedule Still Tentative
The announced schedule is forward-looking: remodeling is scheduled to begin in early 2027, while the soft opening is anticipated for summer 2027. The source does not provide a firm opening day or say whether the timeline depends on construction, permits or other approvals.
Details about the store’s hiring plans, merchandise range, services, operating hours and project cost are also not included in the report. It is not yet clear whether the company will release those details before construction begins or closer to opening.
Remodeling Planned for Early 2027
The next stated milestone is remodeling at the former Goodwill site, which Ace Retail Group says is scheduled to start in early 2027. The company anticipates a soft opening in summer 2027, but has not announced a precise date. Further updates could clarify construction progress and the store’s opening arrangements.
Until then, the Fenton location remains a planned project. The announcement does not confirm that remodeling has begun or that the store is already accepting customers or applications.
Key Questions
Where will the new Westlake Ace Hardware be located?
The planned store is at 99 Old Sugar Creek Road in Fenton, Missouri, in a former Goodwill building with access from New Sugar Creek Road.
When is the Fenton store expected to open?
Ace Retail Group anticipates a soft opening in summer 2027. That is a projected timeframe, not a confirmed opening date.
How large is the planned store?
The building is approximately 12,500 square feet, with about 11,000 square feet of retail space, according to Hardware Retailing.
How many Westlake Ace Hardware stores does Ace Retail Group operate in the St. Louis area?
The company currently owns and operates six locations in the area. The planned Fenton store would be an additional location.
Has Ace Retail Group announced hiring or store-service details?
The report does not provide information about staffing, operating hours, services or product selection for the Fenton store.
Source: hardwareretailing.com
