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Orgill is holding its two-day Grow Your Way event at its Innovation Center in Collierville, Tennessee, for current and prospective customers, manufacturers and industry partners. The program combines model-store tours, vendor exhibits, buying opportunities, retail services and education focused on helping independent hardware retailers develop growth plans.
Orgill is hosting its two-day Grow Your Way event at the company’s 553,000-square-foot Innovation Center in Collierville, Tennessee, bringing current and prospective customers together with manufacturers and industry partners. The event is designed to give independent hardware retailers access to product discovery, business support and education as they consider ways to grow their operations.
Built around the theme “Your business. Your opportunities. Your way,” the event features tours of three fully merchandised model stores, product assortment comparisons and meetings with representatives from nearly 50 vendors with permanent exhibits at the center. Participating manufacturers include 3M, Makita, Milwaukee Tool, Moen, National Hardware, Oatey, Rheem, Rust-Oleum, Sherwin-Williams/Valspar and Stanley Black & Decker.
Grow Your Way coincides with Orgill’s Winter Online Buying Event, running Nov. 2–15. Its purchasing programs include Door Busters, Power Buys, a New Item Showcase, 2027 Spring/Summer Booking and Spring Is Here programs. A separate Private Brand Showcase presents merchandise from multiple product categories.
Retailers can also meet with specialists in store technology, marketing, merchandising and business operations. Services on display include electronic shelf labels, e-commerce capabilities, electronic data interchange and digital product information tools, as well as signage, branding, loyalty programs, store planning and conversions, market research, demographic information and pricing support.
Support for Independent Retailers
The event puts products, services and education in one place for retailers weighing how to compete and invest in their businesses. Alongside buying opportunities, attendees can discuss store operations and technology with specialists, compare merchandising approaches and hear from peers. That range matters because the event is framed not only as a place to source goods, but also as a setting for retailers to assess available support and develop ideas they can apply to their own stores.
Orgill President and CEO Boyden Moore cited economic headwinds facing the home improvement industry as a reason for the event. The company’s stated aim is to help retailers work with Orgill, vendors and one another on growth plans; the source material does not provide evidence of results or quantify the event’s effect on participants’ businesses.
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A More Targeted Event Calendar
Grow Your Way reflects Orgill’s move away from relying on a twice-yearly live-event schedule toward multiple buying events aligned with retail purchasing cycles and more focused gatherings. Moore said the company believes buying cycles have changed and that a more varied calendar allows it to address retailer priorities outside the traditional spring and fall show pattern.
The program combines commercial activity with learning sessions. The first day focuses on Orgill’s approach to assortment development, pricing, merchandising and marketing, including retailer accounts of using those resources. The second day turns to financial and operational performance, with sessions drawing on findings from the North American Hardware and Paint Association’s recent Cost of Doing Business Study. NHPA and Cleveland Research are among the participating industry partners providing education and market intelligence.
““That’s why we designed the Grow Your Way event to serve as a foundational platform for retailers to work with the Orgill team, our vendors and one another to really focus on how they can grow their operations.””
— Boyden Moore, Orgill president and CEO
Attendance and Outcomes Not Reported
The source report does not give attendance figures, event dates beyond the two-day format, or details about how many retailers are participating. It also does not say whether the programs or services will produce measurable business results for attendees. While the Winter Online Buying Event is listed as running Nov. 2–15, the material does not specify the year for that date range.
Orgill describes Grow Your Way as a platform for retailers to explore opportunities and develop growth plans. Those statements describe the company’s aims; the available information does not independently establish the impact of the event or whether participants will adopt the resources shown.
Retailers Explore Programs and Support
During the event, attendees can tour the model stores, meet vendor and Orgill representatives, join education sessions and take part in peer discussions. The Winter Online Buying Event continues Nov. 2–15, with the listed purchasing programs available during that period.
Orgill has not provided further milestones or announced results in the source material. Any assessment of the event’s reach or effect will depend on information released after the program, including attendance, retailer participation and reported business outcomes.
Key Questions
What is Orgill’s Grow Your Way event?
It is a two-day event at Orgill’s Innovation Center in Collierville, Tennessee, bringing together customers, prospective customers, manufacturers and industry partners for product discovery, business support and education.
What can retailers see at the Innovation Center?
Attendees can tour three fully merchandised model stores, compare product assortments and meet representatives from nearly 50 vendors with permanent exhibits. The event also includes displays of retail technology, marketing and business services.
Which buying programs are included?
The Winter Online Buying Event runs Nov. 2–15 and includes Door Busters, Power Buys, a New Item Showcase, 2027 Spring/Summer Booking and Spring Is Here programs, as well as a Private Brand Showcase.
What education is planned?
The first day covers assortment development, pricing, merchandising and marketing. The second focuses on financial and operational performance, including sessions drawing on the NHPA Cost of Doing Business Study. Programming also includes retailer panels and peer networking.
What is not yet known about the event?
The source report does not give attendance, a complete event schedule, or measured business outcomes. It also does not state the year associated with the Nov. 2–15 buying-event dates.
Source: hardwareretailing.com
